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  "documentTitle": "Pixar 22 Rules Analyzed",
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  "notes": "This appears to be a slide from a series of 'rules' for storytelling, likely related to screenwriting or narrative structure.",
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      "kind": "list",
      "text": "Title and genre\nWho the story is about (the protagonist)\nWhere and when the story takes place (the setting)\nHer want and how it isn't met (the core conflict)",
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      "text": "This absolutely crucial piece of advice may seem like it is just a restating of rule sixteen (which is also related to rule three); or perhaps it seems like a generalization of the schema in rule four.",
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      "text": "In some sense it really is a restating of rule sixteen in that the stakes a key to the essence of the story. If you don't know the stakes (which in order to do you must also know your character arcs and theme), you don't have the essence of your story.",
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      "text": "However, the most useful way to think about this rule is about is to ask: What's your story pitch?",
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      "text": "Too many writers (myself included for many years) look down on the pitch as merely a crass sales tool, something that producers make us do because they are cruel and heartless titans of industry who just don't understand our artistic souls. But this is the wrong way to think about the pitch (and the wrong way to think about producers).",
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      "text": "And the variations on the story spine presented in my analysis of rule four can be an excellent way to express the essence of your story.",
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      "text": "The (roughly) two minute \"teaser pitch\" is exactly what this rule is telling you to come up with. That is the most economical telling of the essence of your story.",
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      "text": "A good pitch strips-away the inessential details, no matter how great those details may be, and refines the entire story down to its compelling essentials:",
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      "text": "What's the essence of your story? Most economical telling of it? If you know that, you can build out from there.",
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