{
  "docId": "019f6b8f-527b-739d-bb12-22bb6e779273",
  "docSlug": "jarvis-pixar-22-rules-analyzed",
  "documentTitle": "Pixar 22 Rules Analyzed",
  "authorId": "pixar-22-rules-analyzed",
  "authorName": null,
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 63,
  "pageCount": 75,
  "prevPage": 62,
  "nextPage": 64,
  "slideType": "other",
  "function": "other",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "This appears to be a page of text from a creative writing guide or presentation.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-527b-739d-bb12-22bb6e779273/63",
  "deckHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273",
  "deckJsonHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273.json",
  "deckAnchorHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273#slide-63",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.72,
        "x": 0.14,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "What constitutes an inappropriate situation may also not be obvious. It may seem that a soldier forced to dance ballet is inappropriate, but that may be exactly what that particular soldier needs to do at some point in his character arc. Merely incongruous situations aren't necessarily wrong.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00ca8aec-332e-4ea0-abf3-e48d54b013f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.72,
        "x": 0.14,
        "y": 0.58
      },
      "kind": "paragraph",
      "text": "Audiences identify with situations when they can believe that the characters in the scene would be in that given predicament at that point in time.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "034fdb72-965c-4893-8bbf-0d18d51b9b3d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.72,
        "x": 0.14,
        "y": 0.09
      },
      "kind": "paragraph",
      "text": "With those types of characters it's not so much a matter of identifying or even empathizing with them, but rather with understanding who they are and creating believable scenes based on how that character would act.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e9856ab-0b95-4a45-8009-80cba97eb950",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.72,
        "x": 0.14,
        "y": 0.47
      },
      "kind": "paragraph",
      "text": "For example, a narcissist acting in a self-deprecating manner seems like it'd never be right, But if her arc has her going from narcissistic to \"humble yet still self-confident\" then her being self-deprecating may very well be crucial during the low point, but if it happens at any other time in the story it will feel wrong.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "420e3fe2-f732-405a-9417-8ae959e38d1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.72,
        "x": 0.14,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "It's a matter of constantly tracking not only your plot, but also your character arc as it relates to your thematic question, and making sure they reconcile.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43ef09ee-e865-422e-bd66-3cf599b7db1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.72,
        "x": 0.14,
        "y": 0.36
      },
      "kind": "paragraph",
      "text": "And an action that is emotionally dishonest at one point in a character's arc may be essential at another point. The whole point of character drama is to put a protagonist through some sort of ordeal that changes them (or they \"die trying\" in a tragedy), which means the situations that feel emotionally honest will change with the character.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bfbdb749-9be5-490d-a308-db4441421f08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.72,
        "x": 0.14,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "Fulfilling that goal includes creating situations that make sense for that character to have gotten into based on their goals and flaws, and ways out that draw upon the character's strengths and needs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1d2f572-bfa5-4d65-9df7-08056c4ddaf6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.72,
        "x": 0.14,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "Finally, there is the matter of \"don't write cool\". This doesn't mean you can never have a character that is a hipster or a hepcat (depending on your time period).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd080e8c-d5ab-4761-ae58-aec655891b29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.72,
        "x": 0.14,
        "y": 0.79
      },
      "kind": "paragraph",
      "text": "Rather, it is referring to the mistake of writing vapid characters in an attempt to meet a surface expectation of what an exciting character is. In other words, trying to get your audience to say \"wow, that guy is cool!\" rather than really feeling for the character.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd902f18-4b73-4464-8690-7044f4826e55",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 68,
      "from": 3,
      "beatId": "19a1dc68-5ef0-4355-97c4-11b56a0ac9f9",
      "arcName": "The Pixar Pitch",
      "arcSlug": "pixar-pitch",
      "beatName": "Rule presentation",
      "beatSlug": "pixar-pitch-every-day",
      "evidence": "The deck presents and analyzes Pixar's 22 rules",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 68,
      "from": 3,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "67c26d57-0219-4192-8b27-b26c40181992",
      "evidence": "The deck presents rules and their analysis",
      "position": 0,
      "objective": "Understanding the rules",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}