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  "documentTitle": "Pixar 22 Rules Analyzed",
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  "notes": "This slide outlines a specific rule for professional screenwriting, emphasizing the distinction between writing for oneself versus writing for a target audience.",
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      "text": "If that's not enjoyable to you, maybe storyteller is the wrong calling for you. Every story needs to flow from a place of joy, passion, love, or yearning within the storyteller, or it certainly will not be fun to write, or to read.",
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      "text": "This may seem like strange advice at first blush. If something is interesting to you as an audience, shouldn't it also be fun to write? Seriously; I'm not being flip. Storytellers should enjoy writing things that they enjoy reading and viewing.",
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      "text": "If it's a work-for-hire, do whatever the person who hired you asked for (in Hollywood, that's generally not to fill the script with internal thoughts and meandering descriptions - but the producer or director may ask for exceptions to that rule).",
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      "text": "This advice was clearly given to Emma by someone who adheres to that common notion that all writers prefer writing things that ought not to be in film blueprints, which isn't true. Many writers completely enjoy writing action, concise description, and external, subtextual dialog.",
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      "text": "If you are writing a spec that you're hoping will sell or get you a job, don't do any of those \"writerly\" things like write novelistic description or rely on internal monologues to carry the story (or, at least, use them very sparingly).",
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      "text": "The premise of the statement really stems from the common notion that writers in particular naturally enjoy writing internal monologue, evocatively meandering descriptions, abstraction, and other things that \"shouldn't\" be in a screenplay.",
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      "text": "But what should be in a script depends on the target audience of the screenplay - meaning the audience who will read the script, not who will see the finished film.",
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      "text": "Keep in mind what's interesting to you as an audience, not what's fun to do as a writer. They can be very different.",
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      "text": "Rule 2.",
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