{ "docId": "019f6b8f-527b-739d-bb12-22bb6e779273", "docSlug": "jarvis-pixar-22-rules-analyzed", "documentTitle": "Pixar 22 Rules Analyzed", "authorId": "pixar-22-rules-analyzed", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 45, "pageCount": 75, "prevPage": 44, "nextPage": 46, "slideType": "other", "function": "other", "density": "overcrowded", "nDataPoints": 0, "notes": "The text explores the mechanics of narrative believability and the psychological pitfalls of character creation.", "elementsJson": null, "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019f6b8f-527b-739d-bb12-22bb6e779273/45", "deckHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273", "deckJsonHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273.json", "deckAnchorHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273#slide-45", "components": [ { "bbox": { "h": 0.08, "w": 0.72, "x": 0.14, "y": 0.54 }, "kind": "paragraph", "text": "This, of course, seems like perfect advice since when we're always told to imagine ourselves in \"someone else's shoes\" when trying to understand their feelings and perspectives. However, thinking about character development in this way is misleading because:", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0e466044-db69-4ab1-8cfb-8378ec7d7678", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.72, "x": 0.14, "y": 0.34 }, "kind": "paragraph", "text": "If the audience feels that the characters in a story are really engaged with and invested in their world, they will start to believe the unbelievable.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6dbbc9de-2c84-4824-bfcf-40b39e525946", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.72, "x": 0.14, "y": 0.4 }, "kind": "paragraph", "text": "But the situation itself must also be honest - it must be a thematic, credible (not necessarily real-world plausible, but believable within the story world) situation that feels like a natural situation in which the emotions being expressed make sense.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "73212420-4c4a-4198-a415-a5fe71ae0a6b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.72, "x": 0.14, "y": 0.09 }, "kind": "paragraph", "text": "Audiences need to be brought into story worlds and situations with character context not just world context, even if the world is one they know. If it's a \"true story\", people expect errors and embellishments, and you need to convince them of the veracity of your claims mainly through appeal to emotion (which is why it's so easy to lie about true events - whatever feels true becomes true).", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7f731ba2-3dfb-45ee-b737-e689b317f002", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.72, "x": 0.14, "y": 0.63 }, "kind": "paragraph", "text": "You're trying to do something different from \"putting yourself in someone else's shoes\" when you're creating a character.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9342eca5-1917-49c8-bcd0-2d93ec60c639", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.72, "x": 0.14, "y": 0.77 }, "kind": "paragraph", "text": "In order to have some diversity in your characters, you don't want them all to be you (it's inescapable that some part of your worldview will slip into every character, but you don't want them all to be nothing but slices of your personality).", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "bccae077-1096-40c4-96fe-deba89ff0207", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.72, "x": 0.14, "y": 0.68 }, "kind": "paragraph", "text": "When you \"put yourself in someone else's shoes\" you're trying to imagine how you would respond if you were in their situation. It's a thought experiment in mirror empathy, intended to get you to realize that other person's response to the situation they are in is understandable.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c2f4dd15-453c-4565-9f39-814f8857ec41", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.72, "x": 0.14, "y": 0.25 }, "kind": "paragraph", "text": "There is actually no \"free believability\". At best there is cultural shorthand for context. You still have to make all the specific details you add to that context ring true, and relatable character emotion is the way to do this.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "dccebc90-169c-4afc-be6a-a0cdab131d04", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.72, "x": 0.14, "y": 0.49 }, "kind": "paragraph", "text": "There's also the idea of putting yourself in your character's shoes, which is how that first phrase may read upon first glance.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ff9a6f57-31a3-4977-835b-d231385baa1b", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Audience Persona", "slug": "audience-persona", "agent": "Storyteller", "layer": "slide", "matchId": "1c4a8654-2078-4fe5-ae2e-ba27f20e6d9a", "evidence": "If it's a \"true story\", people expect errors and embel", "confidence": 0.7 } ], "frameworks": [ { "name": "empathy-map", "slug": null, "matchId": "899e94e5-2af2-424e-94f6-f1edda4a5ea8", "evidence": "Discusses the concept of 'mirror empathy' and 'putting yourself in someone else's shoes' as a thought experiment.", "confidence": 0.6 } ], "arcBeats": [ { "to": 68, "from": 3, "beatId": "19a1dc68-5ef0-4355-97c4-11b56a0ac9f9", "arcName": "The Pixar Pitch", "arcSlug": "pixar-pitch", "beatName": "Rule presentation", "beatSlug": "pixar-pitch-every-day", "evidence": "The deck presents and analyzes Pixar's 22 rules", "position": 1, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "loops": [ { "to": 68, "from": 3, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "67c26d57-0219-4192-8b27-b26c40181992", "evidence": "The deck presents rules and their analysis", "position": 0, "objective": "Understanding the rules", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 0.7, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }