{ "docId": "019f6b8f-527b-739d-bb12-22bb6e779273", "docSlug": "jarvis-pixar-22-rules-analyzed", "documentTitle": "Pixar 22 Rules Analyzed", "authorId": "pixar-22-rules-analyzed", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 3, "pageCount": 75, "prevPage": 2, "nextPage": 4, "slideType": "key_messages", "function": "summarize", "density": "overcrowded", "nDataPoints": 0, "notes": "This slide discusses narrative theory and character design principles.", "elementsJson": null, "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019f6b8f-527b-739d-bb12-22bb6e779273/3", "deckHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273", "deckJsonHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273.json", "deckAnchorHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273#slide-3", "components": [ { "bbox": { "h": 0.1, "w": 0.7, "x": 0.14, "y": 0.43 }, "kind": "paragraph", "text": "Furthermore, most people consider themselves average, even mundane. When they try to do things, they focus on what they get wrong, and how far short of their own goals they've fallen. Characters who do the same thing will more readily evoke empathy and sympathy from the audience.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "07f17fdf-0a4a-42aa-9ba7-0ac21f57ed7a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.7, "x": 0.14, "y": 0.22 }, "kind": "paragraph", "text": "In the main, the statement rings true. It's good foundational advice, especially since many storytellers \"go too easy on\" their characters because they like them. Drama comes from struggle, and empathy and admiration come from seeing someone trying in the face of difficult odds.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "671f9030-18b9-4552-ad73-aa6e502adb40", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.7, "x": 0.14, "y": 0.54 }, "kind": "paragraph", "text": "A classic, easily understood example is the true underdog story: The everyman trying to do something only special men are supposed to be able to. The obvious example is a story like Rudy, but Indiana Jones and John McClaine are beloved, \"relatable\" action adventure characters in their first films because they are vulnerable, both physically and emotionally.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7f27816e-2303-4598-9ff6-293a5257d69d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.7, "x": 0.14, "y": 0.32 }, "kind": "paragraph", "text": "A film in which the protagonist never fails at anything is rather devoid of conflict and is unlikely to hold anyone's interest, but the statement is ultimately about the balance between seeing a character fail and seeing them succeed impacting audience appreciation of the character - not about plot dynamics.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a1a50eeb-b3d3-4dff-9b18-530a89523263", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.7, "x": 0.14, "y": 0.67 }, "kind": "paragraph", "text": "But there is an assumption in the premise of the statement that can also lead storytellers into trouble if they're not careful: that characters need to be admired. Sometimes you want a character to be interesting more than admired, or even sympathetic - perhaps even going so far as creating a protagonist that's interesting and questionable, unlikable, or even reviled. And a character that succeeds more than she fails can be interesting.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ebbe00ce-1b99-495e-a8e5-1f0658f74c0d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.7, "x": 0.14, "y": 0.14 }, "kind": "title", "text": "You admire a character for trying more than for their successes.", "attrs": null, "subkind": "action-title", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "779ea602-bad8-4d1d-8953-292e96908fd3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.1, "x": 0.14, "y": 0.1 }, "kind": "title", "text": "Rule 1.", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "fc082c1f-adad-4ee6-bfe1-c7436354c998", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Action Titles", "slug": "action-titles", "agent": "Architect", "layer": "slide", "matchId": "f67d952f-49c2-492f-a1d5-227539d33a10", "evidence": "You admire a character for trying more than for their successes.", "confidence": 0.8 } ], "frameworks": [], "arcBeats": [ { "to": 68, "from": 3, "beatId": "19a1dc68-5ef0-4355-97c4-11b56a0ac9f9", "arcName": "The Pixar Pitch", "arcSlug": "pixar-pitch", "beatName": "Rule presentation", "beatSlug": "pixar-pitch-every-day", "evidence": "The deck presents and analyzes Pixar's 22 rules", "position": 1, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "loops": [ { "to": 68, "from": 3, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "67c26d57-0219-4192-8b27-b26c40181992", "evidence": "The deck presents rules and their analysis", "position": 0, "objective": "Understanding the rules", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 0.7, "description": "Establish a tension, present data, then deliver the insight that changes everything" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }