{
  "docId": "019f6b8f-527b-739d-bb12-22bb6e779273",
  "docSlug": "jarvis-pixar-22-rules-analyzed",
  "documentTitle": "Pixar 22 Rules Analyzed",
  "authorId": "pixar-22-rules-analyzed",
  "authorName": null,
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 12,
  "pageCount": 75,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "other",
  "function": "present_framework",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide discusses the 'story spine' framework created by Kenn Adams.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-527b-739d-bb12-22bb6e779273/12",
  "deckHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273",
  "deckJsonHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273.json",
  "deckAnchorHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.065,
        "w": 0.708,
        "x": 0.146,
        "y": 0.141
      },
      "kind": "framework",
      "text": "Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "caee1d0c-89cd-463b-bc81-da9575452004",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.044,
        "w": 0.708,
        "x": 0.146,
        "y": 0.478
      },
      "kind": "paragraph",
      "text": "You can find similar but more expansive ideas along the same line in the writings of Syd Field, Robert McKee, Blake Snyder, Chris Vogler, John Truby, Lew Hunter, etc.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3fe4013d-087e-42ec-b7c5-02e2876dd384",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.109,
        "w": 0.708,
        "x": 0.146,
        "y": 0.353
      },
      "kind": "paragraph",
      "text": "It's a fun, useful exercise for improv theater. And a great way to \"riff on\" structural ideas at a very high level since it is a simplified statement of an idea that many other systems and theories also elucidate: that a story is a change from an old status quo to a new one, \"old world\" to \"new world\", through action and conflict.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64cc455a-cc85-4442-980d-604141396e13",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.708,
        "x": 0.146,
        "y": 0.631
      },
      "kind": "paragraph",
      "text": "Understanding some model of basic story structure is crucial for all storytellers. Whether it's this exact phrasing or not depends on how well it enables you to actually comprehend the principals.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "789f5e1f-3a4c-4632-91b3-702382589780",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.044,
        "w": 0.708,
        "x": 0.146,
        "y": 0.759
      },
      "kind": "paragraph",
      "text": "Unfortunately the strength of the story spine, its simplicity, is also its weakness: It's too simple for many uses.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6792755-d4a8-43fa-a757-30207473844a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.708,
        "x": 0.146,
        "y": 0.282
      },
      "kind": "paragraph",
      "text": "Pixar does offer improv classes and has a standing improv theater group that performs weekly, so many employees have been exposed to the story spine as a creative exercise.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0fe8164-3b5b-49cd-9ff3-f6bf171e2c63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.076,
        "w": 0.708,
        "x": 0.146,
        "y": 0.538
      },
      "kind": "paragraph",
      "text": "Each of their models is partitioned and phrased differently, and some are very formally rigorous while others are more flexible, but they are all saying the same basic thing: A story has a setup, change through conflict, and resolution.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d72e9848-7182-469b-89fb-c9687ca14b93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.044,
        "w": 0.708,
        "x": 0.146,
        "y": 0.699
      },
      "kind": "paragraph",
      "text": "Filling in the blanks will only get you so far; you need to study and internalize the plot and character dynamics that the model represents.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e24bcfb2-9be0-443e-ae02-e523a2a34a48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.044,
        "w": 0.708,
        "x": 0.146,
        "y": 0.222
      },
      "kind": "paragraph",
      "text": "This keen little template is called \"the story spine\". It comes from the world of improv theater, and was created by Kenn Adams, not Pixar.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fce4be41-b0ed-4388-9c1d-96a068e2afa7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.022,
        "w": 0.085,
        "x": 0.146,
        "y": 0.096
      },
      "kind": "title",
      "text": "Rule 4.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5cc72b9-cea8-4472-9f5a-6d939253ddae",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "story-spine",
      "slug": null,
      "matchId": "44fd3edd-fd7f-4726-a620-f7553ac12491",
      "evidence": "Explicitly named in text as 'the story spine' with the template provided.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 68,
      "from": 3,
      "beatId": "19a1dc68-5ef0-4355-97c4-11b56a0ac9f9",
      "arcName": "The Pixar Pitch",
      "arcSlug": "pixar-pitch",
      "beatName": "Rule presentation",
      "beatSlug": "pixar-pitch-every-day",
      "evidence": "The deck presents and analyzes Pixar's 22 rules",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 68,
      "from": 3,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "67c26d57-0219-4192-8b27-b26c40181992",
      "evidence": "The deck presents rules and their analysis",
      "position": 0,
      "objective": "Understanding the rules",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}