{
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  "documentTitle": "Phenom Pitch Deck",
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  "notes": "The slide uses a 'Land and Expand' business model framework to demonstrate account growth.",
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  "deckAnchorHref": "/decks/019f6b8f-51bb-7393-b050-b427867acf6c#slide-5",
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      "kind": "chart",
      "text": "Grouped bar chart showing initial vs current contract values for 5 customers",
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      "text": "*Redacted financial data",
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      "text": "Land, Expand, Explode",
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  "arcBeats": [],
  "loops": [
    {
      "to": 6,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d9fe586c-eee1-4332-8cbf-9004a6b9d894",
      "evidence": "The loop presents Phenom's mission and purpose",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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