{
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  "docSlug": "jarvis-phenom-pitch-deck",
  "documentTitle": "Phenom Pitch Deck",
  "authorId": "phenom-pitch-deck",
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  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
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  "pageNumber": 3,
  "pageCount": 22,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide contains two primary charts: one showing ARR from new logos vs cash burn, and another showing quarterly ARR breakdown by segment.",
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  "slideHref": "/slides/019f6b8f-51bb-7393-b050-b427867acf6c/3",
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  "deckAnchorHref": "/decks/019f6b8f-51bb-7393-b050-b427867acf6c#slide-3",
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      "kind": "chart",
      "text": "Quarterly ARR (2017 - 2021)",
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      "kind": "chart",
      "text": "Efficient Growth: ARR from New Logos vs Cash Burn",
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      "kind": "disclaimer",
      "text": "Redacted financial data",
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      "kind": "list",
      "text": "Key Metrics: ARR FY Q4-21, ARR Growth, Net Expansion, NPS, TXM Launch, Partnerships",
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      "kind": "title",
      "text": "Phenom is Growing",
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      "subkind": "headline",
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  "arcBeats": [],
  "loops": [
    {
      "to": 6,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d9fe586c-eee1-4332-8cbf-9004a6b9d894",
      "evidence": "The loop presents Phenom's mission and purpose",
      "position": 1,
      "objective": "Phenom's purpose and mission",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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  "locked": true
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