{
  "docId": "019f6b8f-515d-718b-a8a3-0071ff48d9e7",
  "docSlug": "jarvis-persefoni-pitch-deck",
  "documentTitle": "Persefoni Pitch Deck",
  "authorId": "persefoni-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 4,
  "pageCount": 11,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-515d-718b-a8a3-0071ff48d9e7/4",
  "deckHref": "/decks/019f6b8f-515d-718b-a8a3-0071ff48d9e7",
  "deckJsonHref": "/decks/019f6b8f-515d-718b-a8a3-0071ff48d9e7.json",
  "deckAnchorHref": "/decks/019f6b8f-515d-718b-a8a3-0071ff48d9e7#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.7,
        "y": 0.3
      },
      "kind": "image",
      "text": "Illustration of data complexity",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2c494b9-d5b5-4295-ab72-4776cde0ba04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.15,
        "y": 0.3
      },
      "kind": "image",
      "text": "Illustration of carbon footprint calculation complexity",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf6205f4-b7e6-4878-8b45-979d421be21b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.42,
        "y": 0.3
      },
      "kind": "image",
      "text": "Illustration of multiple sustainability standards",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e61b0db5-52d7-404d-b06c-65f84fc6fc11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.7,
        "y": 0.68
      },
      "kind": "paragraph",
      "text": "SIGNIFICANT DATA COMPLEXITY",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e9261e0-52f5-4753-bbb3-4f07c3cab9bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.2,
        "x": 0.4,
        "y": 0.68
      },
      "kind": "paragraph",
      "text": "PROLIFERATION OF SUSTAINABILITY STANDARDS",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "541bce32-acc6-434c-903c-47553f24141a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.2,
        "x": 0.12,
        "y": 0.68
      },
      "kind": "paragraph",
      "text": "CALCULATING A CARBON FOOTPRINT IS COMPLEX",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d515076a-7251-4fc9-be5b-a638fe5e549c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.06,
        "y": 0.07
      },
      "kind": "title",
      "text": "CHALLENGES",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf0b6e42-c4f1-4644-a791-a78bb53de2b5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "58655a83-d406-4d30-bbd9-96eb0ffc592b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The pain points slide highlights the challenges companies face",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "6bade9e0-a6c9-4b81-8427-7d1dae3060bd",
      "evidence": "The pain points and solution slides imply the cost of inaction",
      "position": 0,
      "objective": "What are the consequences of not managing carbon footprint effectively?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 11,
      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a19e4bd3-3d0c-48e9-bac7-6ed206dc4f1e",
      "evidence": "The deck implies a why-how-what narrative, but it's not explicit",
      "position": 1,
      "objective": "Why is Persefoni's platform necessary?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.5,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}