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  "documentTitle": "Pecan.ai Pitch Deck",
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  "notes": "Uses a 'Before-After-Bridge' structure to illustrate the transition.",
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      "text": "From: BI-based segmentation, Rule-based offers",
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      "text": "Challenge: The company's CRM and monetization team were looking to improve their promotional efforts and increase their customer's LTV",
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      "text": "Solution: Pecan's ingested all raw historical game and user data, enriched the data by engineering efficient RFM (recency, frequency, monetary) metrics using Pecan's AI and deployed a pricing model for the game promotional packages. Every user received personalized offer based on his game patterns.",
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