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  "documentTitle": "Paypal Confinity Wallet Banking Business Plan",
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  "notes": "The diagram at the bottom is a conceptual 2x2-style matrix representing the product of number of customers and value per customer as market capitalization.",
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      "text": "As the following table indicates, the valuations of internet companies vary tremendously, depending on the kinds of revenues each user or customer can generate:",
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      "text": "Confinity aims to combine the viral horizontal growth model of a company like Hotmail with the vertical financial integration of a company like NetBank. In this respect, the MobileWallet drives the growth of the customer base, while the mobile banking services drive the valuation per customer. By executing on this strategy, Confinity has the potential to achieve a high market capitalization:",
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      "text": "Company, Number of users or customers, Market capitalization, Value per user or customer. Hotmail, 10M, $400M, $40. Excite, 18.2M, $6.1B, $335. Yahoo!, 29.5M, $32B, $1,080. Amazon, 7.2M, $26B, $3,600. E*Trade, 676k, $9B, $13,300. Net.B@nk, 28k, $1.5B, $53,500.",
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      "text": "A Comparative Note on the Value of Each Confinity Consumer",
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