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  "docSlug": "jarvis-paypal-confinity-wallet-banking-business-plan",
  "documentTitle": "Paypal Confinity Wallet Banking Business Plan",
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  "notes": "The slide discusses customer lifetime value and acquisition cost strategies, referencing NetBank's valuation and the freepc.com business model.",
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      "kind": "paragraph",
      "text": "Because of the very high valuations for online bank customers (even assuming an eight-fold dilution, NetBank is valued at $6,700 per customer), a number of creative customer acquisition strategies may become possible. It would make sense to spend several hundred dollars to acquire customers worth several thousand dollars.",
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      "text": "One possibility: Offer free Palm VII wireless PDA's to customers who open a checking account with a minimum balance at Confinity. The free device would have a direct nexus to the service being provided and would further help lock the customers into Confinity. Such a strategy would be analogous to the freepc.com business model, with the difference that (a) the device would cost Confinity less and (b) the efinance customer may be worth more than an ecommerce customer, as described in Section V below.",
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      "kind": "paragraph",
      "text": "Given the target demographic of early adopters in their 20's and early 30's, Confinity will try to position itself as a cutting-edge, cool, high-tech bank. Unlike traditional banking customers, there would be much less reason for Confinity's customers to switch banks when they move to a new geographic location; as a result, Confinity may succeed in retaining some of its customers for 40 or more years.",
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      "evidence": "The deck presents a clear market opportunity and potential for growth.",
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      "objective": "Why now is the right time for Confinity's mobile banking platform",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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