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      "kind": "list",
      "text": "Strong policy support from the Bangko Sentral ng Pilipinas. The central bank has set a goal of 30% cashless transactions by the end of 2020. To make this happen, support for fintech has been the strongest in years, and new policies were rolled out to enable more payment systems and encourage electronic payment facilities.",
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      "text": "It has become easier to build a payment platform than it was five years ago. While we think that PayMongo would have still been possible in 2015, many market factors contribute to what we're building is relevant more than ever:",
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      "text": "Early last year, when we opened our signups for PayMongo, we gathered more than 1,000 businesses on the waitlist at its peak before we started to onboard them slowly into the platform. Since then, our inbound signups has been growing fast month-over-month. Our signups grew at 68% MoM, and submissions for activation have been growing rapidly at 115% monthly. (Between May and June alone, more than 2,000 new merchants submitted their documents for review and activation.)",
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      "text": "We have put together an A+ founding team and a strong team of engineers, designers, growth hackers and starters. After executing over the last year, we are convinced that all the reasons needed for PayMongo to become a billion-dollar business are present, and that's why we're building it now.",
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      "text": "When we were launching a social analytics platform two years ago, it was tough to roll out a subscription model, let alone accept payments. We ended up incorporating a Delaware company, signed up for a Stripe account and started taking subscriptions. Not everyone has this option, and opening new foreign corporations pose significant financial, legal and tax complications.",
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      "text": "In many ways, the market has been looking for a simple solution to make and receive payments online.",
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      "kind": "paragraph",
      "text": "Here are some of the reasons why now is the right time:",
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      "text": "Market factors make PayMongo more relevant than ever",
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