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      "text": "Because behaviors are actions you can take and things you can do. In order to build a thriving culture, we live these behaviors and talk about them frequently in our interactions. It is not enough to simply memorize these behaviors. We proactively discuss them and ground all feedback in them.",
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      "text": "Most companies have core values. Few companies have cultures that reflect them. You need to be willing to make decisions based on your values, by hiring and promoting people who adhere to them, and letting go of people who do not.",
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      "text": "Why call them \"Core Behaviors\" instead of \"Core Values?\"",
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