{
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  "docSlug": "jarvis-nui-cookies-pitch-deck",
  "documentTitle": "Nui Cookies Pitch Deck",
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  "notes": "Includes a screenshot of an Instagram profile and two customer quotes.",
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      "text": "Instagram profile screenshot showing 99.3K followers",
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      "text": "\"I love Nui cookies because they're made with ingredients that I'd use in my own recipes... almond flour, coconut flour, grass-fed butter, MCT oil, and monk fruit.\"- @lowcarbyum",
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      "text": "Here's a treat that you can look forward to and feel good about.\" - @ketointhecity",
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      "kind": "title",
      "text": "Growth Driven by a Passionate Community",
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      "evidence": "Testimonials from press and community are on p5-6.",
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      "name": "Cost Of Inaction",
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      "evidence": "The big problem is presented, and the solution/vision implies consequences of inaction.",
      "position": 0,
      "objective": "What if we don't solve the big problem of unhealthy eating?",
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