{ "docId": "019f6b8f-4237-72bb-aa97-2ab0b398fd06", "docSlug": "jarvis-not-boring-capital-fund-i-memo-ff", "documentTitle": "Not Boring Capital Fund I Memo FF", "authorId": "not-boring-capital-fund-i-memo-ff", "authorName": null, "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "vc_research", "sourceTypeLabel": "VC research", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 6, "pageCount": 11, "prevPage": 5, "nextPage": 7, "slideType": "testimonial", "function": "illustrate_case", "density": "dense", "nDataPoints": 0, "notes": "The slide uses screenshots of tweets as testimonials to demonstrate the author's influence and ability to help companies tell their stories.", "elementsJson": null, "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019f6b8f-4237-72bb-aa97-2ab0b398fd06/6", "deckHref": "/decks/019f6b8f-4237-72bb-aa97-2ab0b398fd06", "deckJsonHref": "/decks/019f6b8f-4237-72bb-aa97-2ab0b398fd06.json", "deckAnchorHref": "/decks/019f6b8f-4237-72bb-aa97-2ab0b398fd06#slide-6", "components": [ { "bbox": { "h": 0.22, "w": 0.76, "x": 0.12, "y": 0.51 }, "kind": "image", "text": "Three tweets showing portfolio company announcements.", "attrs": null, "subkind": "screenshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "896d9811-1ae1-45df-b32c-1a3c96fa8d65", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.76, "x": 0.12, "y": 0.09 }, "kind": "paragraph", "text": "It’s not as transactional as it comes across in print, though. People connect with people.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "14d5fb4f-6e6b-4dbf-9d95-91133aeaa9d0", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.76, "x": 0.12, "y": 0.14 }, "kind": "paragraph", "text": "Writing publicly two times a week gives people a good sense for who I am, how I think, and what I’m interested in. Often, a pitch will start off with, “I think you’ll understand what we’re trying to do because of what you wrote about topic X,” “I wanted to talk to you because I love your writing,” or occasionally, “Some of this will sound familiar because we stole some ideas from that piece you wrote.” That blows my mind.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "84992019-d3ff-4fef-8aac-0b9512a587fc", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.76, "x": 0.12, "y": 0.76 }, "kind": "paragraph", "text": "I can support founders with more than just storytelling and audience, too. Before I wrote Not Boring, I was the first US employee at Breather, launched and scaled our biggest market as the NYC General Manager, managed a team of 150 people across real estate, operations, research, and customer care as VP, Experience, and briefly served in the Office of the CEO. I know what it’s like to be an operator, and am available for strategic or operational input any time.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f6a94544-ad75-421a-9e09-557f1cff5bdd", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.76, "x": 0.12, "y": 0.33 }, "kind": "paragraph", "text": "The main way is obvious: I can help companies tell their stories and get them in front of a large, growing, and relevant audience. From writing nearly half a million words over the past year, I’ve built up enough trust with Not Boring readers that they typically believe that if I’m writing about a company, there must be something compelling about it. As a result, I’m the top referrer for multiple portfolio companies, including MainStreet and Composer. I’ve also begun to help portfolio companies announce their fundraises in a more thoughtful way.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ff2dc65e-a280-4a33-a372-811aeebcfc0e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.35, "x": 0.12, "y": 0.28 }, "kind": "title", "text": "Help Portfolio Companies Succeed.", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ea5a06f5-f7bc-409e-93aa-94b6f3096c1a", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [ { "name": "credibility-transfer", "slug": null, "matchId": "2b0fe279-ab20-42ed-be5f-6a525b55b258", "evidence": "Using social proof (tweets) to build trust in the author's ability to help companies.", "confidence": 0.85 } ], "arcBeats": [], "loops": [ { "to": 6, "from": 4, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "e773ffa6-147d-4a13-8a42-92841bcd3a5c", "evidence": "The testimonial slide provides social proof", "position": 0, "objective": "How does Not Boring Capital help portfolio companies succeed?", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 0.7, "description": "Start broad, then progressively focus on specific details that prove your point" }, { "to": 10, "from": 2, "name": "Quick Win Big Bet", "slug": "47-quick-win-big-bet", "bestFor": "Transformation planning, 100-day plans, resource allocation", "matchId": "e385dde4-fe0a-4d18-8211-a857d378086f", "evidence": "The traction slides showcase growth and potential for big wins", "position": 1, "objective": "What are the potential returns on investment?", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "confidence": 0.6, "description": "Separate initiatives into immediate wins and longer-term strategic bets" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }