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  "documentTitle": "neil mcelroy brand man memo 1931",
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  "presentationDate": "1931-01-01 00:00:00",
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  "notes": "This appears to be page 2 of a 1931 memorandum regarding organizational roles and responsibilities.",
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      "text": "(d) Prepare sales helps and all other necessary material for carrying out the plan. Pass it on to the districts. Work with the salesmen while they are getting started. Follow through to the very finish to be sure that there is no let-down in sales operation of the plan. (e) Keep whatever records are necessary, and make whatever field studies are necessary to determine whether the plan has produced the expected results. (4) Take full responsibility, not simply for criticizing individual pieces of printed word copy, but also for the general printed word plans for his brands. (5) Take full responsibility for all other advertising expenditures - Field, D.C.A. etc. - on his brands. (6) Experiment with and recommend wrapper revisions. (7) See each District Manager a number of times a year to discuss with him any possible faults in our promotion plans for that territory.",
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      "text": "(1) Take care of the office work which will have been laid out by the brand man, which must be followed through, checked and edited. (2) Make field studies as directed by the brand man.",
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      "text": "In short, when the brand men have approached their fullest responsibilities, they should be able to take from the shoulders of the Division Managers and of the District Managers a very heavy share of individual brand responsibility. This would leave the sales heads in a much freer position to administer the sales policies of the Company and apply general volume pressure without having to give such a large proportion of their time to thought on how to bring up volume on a certain brand in a certain part of the territory.",
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      "kind": "paragraph",
      "text": "COPY cc: Mr. W. G. Werner Mr. N. H. McElroy May 13, 1931 Mr. R. F. Rogan - 2 -",
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      "kind": "subtitle",
      "text": "Assistant Brand Man",
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