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  "notes": "This is the foundational document for the modern brand management system.",
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      "kind": "list",
      "text": "1) Study carefully shipments of his brands by units. 2) Where brand development is heavy, examine effort and apply to other territories. 3) Where brand development is light, study history, find trouble, develop a plan, and obtain authority.",
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      "text": "Because I think it may be of some help to you in putting through our recommendation for additional men for the Promotion Department, I am outlining briefly below the duties and responsibilities of the brand men.",
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      "text": "MARKETING - Brand Teams, 1931",
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