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      "text": "will clearly go to the companies who own the software standards on IHCs. The PC world won't have any more say about how this is done than the companies who created MVS or VMS did about our world. Of course, some of the VMS people were involved, but as discussed above it is very hard for organizations to make the transition.\nThis may sound like a rather dire prediction, but I think that for the most part it is inevitable. The challenge for Microsoft is to be sufficiently involved with the software for the IHC world that we can be a strong player in that market. If we do this then we will be able to exploit a certain degree of synergy between IHCs and PCs - there are some natural areas where there is benefit in having the two in sync. The point made above is that those benefits are not sufficiently strong that they alone will give us a position in the new world. We'll live or die on the strength of the technology and role that we carve out for ourselves in the brave new world of the information highway.",
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