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      "text": "Sell to the business application ISV: Sell MySQL as the \"batteries included\" database for their application. Sell to the enterprise system software ISV: Create integration with their software and MySQL. Sell to the SI: Sell the idea of the SI doing LAMP and other MySQL projects for enterprises. Sell to the enterprise: Sell MySQL as the DBMS platform for the next in-house project.",
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      "text": "4 Sells To Do (In this Order)",
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