{
  "docId": "019f6b8f-3d20-703f-acff-991c44c19bed",
  "docSlug": "jarvis-multus-media-pitch-deck",
  "documentTitle": "Multus Media Pitch Deck",
  "authorId": "multus-media-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
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  "pageNumber": 3,
  "pageCount": 10,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": "The slide uses a timeline for cost reduction and a bar chart for investment growth. The data is heavily redacted/abstracted with black boxes.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-3d20-703f-acff-991c44c19bed/3",
  "deckHref": "/decks/019f6b8f-3d20-703f-acff-991c44c19bed",
  "deckJsonHref": "/decks/019f6b8f-3d20-703f-acff-991c44c19bed.json",
  "deckAnchorHref": "/decks/019f6b8f-3d20-703f-acff-991c44c19bed#slide-3",
  "components": [
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      "kind": "chart",
      "text": "Money raised ($ mn) over time",
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      "kind": "diagram",
      "text": "Timeline of cost reduction from 2013 to 2019",
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        "y": 0.95
      },
      "kind": "other",
      "text": "Source: Mosa Meat",
      "attrs": null,
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      "kind": "paragraph",
      "text": "The main limiting factor is the cost of production...",
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      },
      "kind": "title",
      "text": "COST OF PRODUCTION IS HIGH, BUT EXPECTED TO FALL",
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  "metrics": [],
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  "frameworks": [
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      "name": "causal-chain",
      "slug": null,
      "matchId": "4f07cdc5-b89c-4d27-aeb2-32831f857df2",
      "evidence": "Connects innovation-driven cost reduction to investment-driven commercial viability",
      "confidence": 0.8
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      "to": 3,
      "from": 2,
      "beatId": "7dcad43e-021e-4265-8666-63327d2b4ba9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 2 and 3 focus on market sizing and growth potential.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
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  "loops": [
    {
      "to": 3,
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      "name": "Why Now",
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      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "4edc3736-53fe-4660-8d45-73d92a49af75",
      "evidence": "Slide 3 highlights the expected decrease in cost of production, making it a good time for investment.",
      "position": 0,
      "objective": "Explain why now is the right time for investment in Multus Media",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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  ],
  "imagePathAlt": null,
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  "locked": true
}