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  "documentTitle": "Multus Media Pitch Deck",
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  "notes": "The slide uses a mix of market projections and consumer survey data to justify the market opportunity.",
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      "kind": "callout",
      "text": "58 percent of the 193 people surveyed in 2019 said they would be prepared to pay a 37% premium for cultured meat relative to regular meat.",
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      "text": "Ethics: NO Animals Killed; Health: 0mg Antibiotics; Sustainability: 87% GHG Reduction",
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      "text": "1. Emery, J. (2018) Growing meat sustainably: the cultivated meat revolution. 2. Rolland et al. (2018) The effect of information content on acceptance of cultured meat in a testing context.",
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      "kind": "title",
      "text": "CULTIVATED MEAT WILL BE A SUBSTANTIAL SEGMENT OF THE GROWING ALTERNATIVE MEAT MARKET",
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      "text": "Global Market Dynamics",
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