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      "text": "I think we are worried more about the absolute holdback of product elsewhere, and our ceding of pricing to Apple, than we are about the actual haggle over what the price will be.",
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      "text": "Case 1:11-md-02293-DLC Document 295-2 Filed 03/01/13 Page 3 of 12",
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      "text": "Is it worth considering in the round, over the next few months or weeks, whether or not some of these loose ends can be tidied up? It's clear that Apple is already becoming an attractive platform for so many of our customers -- all over the world. As a creative company at our core, NWS should be more engaged with Apple, and I think Apple could be more engaged with NWS, globally, than either of us are today. Best, JRM",
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      "text": "A different question: we have four areas of discussion (related to our product) between our teams right now: Books, US Video, Int'l Video, and newspapers. All at different stages of maturity, these discussions are all centered, for us, around the desire to make our product widely available, and to make yours and our products more attractive for our customers. It seems though that in each one we largely encounter a \"take it or leave it\" set of terms, and predictably we've so far failed to really strike the kind of partnerships that could move things forward.",
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      "text": "I haven't shared this with HC directly -- so this is only hypothetical. But if you were willing to accept that a supplier could exploit other avenues (at prices not disadvantageous to you), with a guarantee of substantial volume through Apple -- maybe I could work with HC to get to some common ground. Please let me know.",
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      "text": "On Jan 23, 2010, at 1:56 PM, James Murdoch wrote: Steve, I think the crux of this is our flexibility to offer product elsewhere at price-points you don't like. If we could offer to you that a certain percentage of releases (>50%) would be available within your pricing structure (< or = 14.99), does that give you enough comfort?",
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