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  "documentTitle": "McKinsey Laying the foundations for a financially sound industry",
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      "text": "Differentiation (product and service); Sustainable cost reporting (all-in sustainable cost – AISC)",
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      "text": "Unilateral closures; Legally sanctioned cooperation agreements (JVs/alliances, Specialization, off-take agreements)",
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      "text": "\"Fair trade\" measures; Swing capacity",
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      "text": "SOURCE: McKinsey (originally presented during OECD steel committee meeting, July 2013)",
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