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  "documentTitle": "McKinsey Laying the foundations for a financially sound industry",
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  "notes": "The chart uses bubble size to represent the EBITDA pool. The trend line suggests a positive correlation between cost curve steepness and profitability.",
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      "text": "Bubble chart of EBITDA margin vs Slope of the cost curve",
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      "text": "SOURCE: Raw Materials Group database; McKinsey analysis",
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      "text": "The average commodity attractiveness is “structurally” underpinned by the slope of its cost curve",
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