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  "documentTitle": "McKinsey Evolving USSAs Alpine Domestic Development System in Partnership with Clubs",
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      "text": "Partnering more effectively with the existing 400+ member clubs will be critical to strengthening the talent pool and ensuring continued success – but will require addressing several challenges: A complex, dispersed organization & governance model; Inconsistent or ineffective communications; Focus on elite teams; Low levels of awareness / engagement",
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      "text": "USSA should take several actions to strengthen the value provided to the clubs and broader membership, working more effectively and in concert with the regional bodies and divisions/ states to better support athletes of all levels and potential: Strengthen club and member value; Improve communications at all levels; Enhance and streamline governance",
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      "text": "USSA has made tremendous strides over the past ~15 years to become the “Best in the World” – with great success in all snow sport disciplines. However, there are concerns about the breadth and depth of talent and overall participation levels beyond 2014, especially in alpine development",
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