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  "documentTitle": "McKinsey Evolving USSAs Alpine Domestic Development System in Partnership with Clubs",
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      "text": "Want more boots on the ground, SkillsQuest viewed favorably (89%) but hard to implement, Value of membership/fees unclear, Awareness of development/certification is low.",
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      "text": "Limited awareness of USSA value to parents/athletes, 91% do not use MyUSSA benefits.",
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      "text": "Clubs' most critical needs include: Procuring hill space, Finding good coaches, Attracting/retaining athletes, Costs to families, 58% feel USSA ignores needs, USSA imposes costly rules.",
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      "text": "Coaches see little value in certification (expensive, no employment benefit), Need more practical support, Officials feel paying to volunteer is unfair.",
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      "kind": "quote",
      "text": "We lose our best kids today to hockey; and that’s in a ski town! — Regional leader",
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      "text": "As a parent, I’ve never heard from USSA. — Trustee and parent",
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      "text": "My coaches are just out of college... they can’t afford these programs. — Club leader",
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      "kind": "quote",
      "text": "The biggest thing keeping me up at night is education of [my] coaches. — Club director",
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      "text": "We need people on the ground at the clubs on a regular basis... — Board member and club director",
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