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      "text": "2012 USSA Coaches and Member Survey: McKinsey also analyzed select results from this annual survey performed by USSA in April 2012. This survey was sent to roughly 30,000 USSA members and coaches, and had roughly 2000 responses (including 207 alpine athletes, 740 alpine parents, and 552 alpine coaches). The 2012 analysis provides more detailed insights into communication preferences, training practices, and utilization of current services.",
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      "text": "2013 USSA McKinsey Coaches and Club Leaders Survey: In January 2013, McKinsey conducted this survey to examine how USSA can better serve their clubs. The survey was sent to roughly 3300 coaches and club leaders, and had 794 responses (212 club leaders, 663 coaches) and 632 completions. Geographic distribution was 53% East, 22% West, and 24% Rocky/Central (vs. actual membership of 53%, 26% West, 21% R/C). The analysis provides key insights into prevailing attitudes towards the USSA, the current issues club leaders and coaches are facing, and the club services that could be most valuable.",
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