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  "notes": "Includes logos for US Ski Team, US Snowboarding, and Free Skiing at the bottom right.",
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      "text": "USA Swimming branded marketing & fundraising materials: Swim-a-Thon pre-packaged fundraising program with guidebook, checklist, goal setting guide, solicitation letter, press release and contract forms; Pre-packaged Living Social partnership for club promotion; Marketing materials (e.g., flyers, web buttons, logos); Splash Bash Olympic viewing party-in-a-box kits; Co-branded gear",
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      "text": "Organization brand established, defined and developed by central body; Brand is marketed and controlled by central body and enforced through affiliation agreements; Brand message is consistently communicated by affiliates and understood by all donors",
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      "text": "SOURCE: USA Gymnastics and USA Swimming websites, McKinsey nonprofit practice, external research",
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