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  "documentTitle": "McKinsey Evolving USSAs Alpine Domestic Development System in Partnership with Clubs",
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      "text": "Focus club certification requirements exclusively on processes and practices: Retain minimum standards (safety, legal), Retain medallion tier for high quality leadership/ops, Remove athlete performance criteria",
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      "text": "Current benefits tied to certification are intrinsic: Validate club, Attract/retain athletes, Ensure compliance (USOC, safety), Enhance operational efficiency",
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      "text": "Explicit value from USSA should also be linked to certification: Club certified (brand, banner, listing, events, services), Medallion club (above plus status indicator, plaque)",
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      "text": "Club certification tier structure should be simplified: Retain club certified level, Collapse gold, silver and bronze into a single medallion level, Remove athlete performance criteria",
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      "text": "USSA Club certification should be explicit, separated from athlete performance, and be tied to clear club benefits",
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