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  "documentTitle": "McKinsey Evolving USSAs Alpine Domestic Development System in Partnership with Clubs",
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      "text": "Our goal is to get athletes to the level where they’re engaged with the US Ski Team, but we also want to provide opportunities for kids at any level whatever their goals - Club director. There has been decreasing [USSA] concern for balancing general membership and the elite - Regional leader and club director",
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      "text": "Regions are an important level of aggregation for our U16 and also U14 athletes - and USSA should do more to support joint training and development at that level. - State leader",
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      "text": "To enroll as a racer in my program, athletes need to register (and pay) on three different sites; and that’s not including race fees; we’re making this harder, not easier. - Club director",
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      "text": "There are a lot of people who harbor animosity [towards USSA]. They have been very distant - Eastern club/region director",
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      "text": "A larger minority (~35%) feel that the organization does not communicate effectively or make decisions fairly. Many feel there is lack of clarity around roles/responsibilities across the national body, regions, divisions - with apparent duplication of effort. Disagreement/questions about funds flows and resource allocation. Often confusing for parents/athletes as to which organization to sign up with, for what and why. In some cases trust lacking, especially in the East. Widely varying club performance across and within regions/divisions, leading to some questions about whether there are broader organizational/ programmatic challenges/ opportunities for improvement",
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      "text": "Inconsistent fee types and charges across regions and states/ divisions, with differing collection methods; no compelling rationale for variation. Often leads to confusion among athletes/ parents who have to register across organizations, as well as a feeling of being 'nickeled and dimed'. Limited understanding of what/how USSA collects on behalf of the divisions/ states and where those funds go/ how they flow back",
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      "text": "In general, clubs rank making skiing fun and fostering personal development as top priorities, and producing elite athletes less important. Most athletes rank having fun as their highest motivation for competing. While the vast majority of club leaders and coaches are aligned with the Best in the World vision, 47% feel they are not supported by USSA in achieving their own club mission, and that their needs are not well understood by USSA",
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