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  "docSlug": "jarvis-macellum-the-childrens-place-presentation-april-2015",
  "documentTitle": "Macellum The Childrens Place Presentation April 2015",
  "authorId": "macellum-the-childrens-place-presentation-april-2015",
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  "documentKindSlug": "activist-deck",
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  "presentationDate": "2015-04-01 00:00:00",
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  "pageNumber": 18,
  "pageCount": 62,
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  "density": "balanced",
  "nDataPoints": 6,
  "notes": "Uses a quote from management to expose a contradiction between their stated strategy and the resulting performance.",
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      "kind": "chart",
      "text": "Declining Store Productivity: $ Sales per square foot",
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      "text": "We believe negative same-store sales growth has been primarily due to a number of poor merchandising decisions by the Company's current management. One of these numerous missteps, in our view, was emphasizing higher priced items. On the November 17, 2011 investor conference call, Ms. Elfers stated \"[A]verage unit retail in the quarter increased in the mid-teens with the highest AUR in girls.\" Again on the March 7, 2012 investor conference call, Ms. Elfers stated that \"AUR increased in the high single digits during fiscal 2011...\" Customers have responded negatively, as the number of transactions has declined meaningfully.",
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      "kind": "source-note",
      "text": "Source: SEC Filings.",
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      "kind": "title",
      "text": "We Believe Merchandising Missteps have Pressured Sales",
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