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  "documentTitle": "Macellum Perry Ellis Presentation April 2014",
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      "text": "Even recovering a fraction of the 1,000 bps of margin degradation from prior peak EBITDA levels presents a compelling opportunity. As recently as Q1 of 2012 the company and analyst community expected earnings of $2.65 (approx $100mm in EBITDA) for last year.",
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      "text": "Total Sales $981 2012 Men's: $719M driven by Perry Ellis, Women's: $164M driven by acquisition, DTC: $73M driven by new stores and ecomm; Gross Margin 35.7% 2011 Women's a lower margin business added in 2012, promotional activity accelerated; EBITDA Margin 14.5% 2000 Big leap in royalty income in the mix.",
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      "kind": "title",
      "text": "...and has generated superior profitability metrics in the past",
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      "text": "Past Peak Analysis",
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