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  "documentTitle": "Macellum Letter to Christopher Banks Jun 2015",
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  "sourceTypeLabel": "Independent analyst",
  "presentationDate": "2015-06-01 00:00:00",
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  "notes": "This appears to be page 3 of an activist investor letter or presentation.",
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      "kind": "paragraph",
      "text": "While we hope results can improve, we feel it is critical that the Company formally explore strategic options. The Board cannot sit by idly and hope the Management team will get it right this time. The Company must explore a sale now.",
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      "kind": "paragraph",
      "text": "We remain troubled by the timing and magnitude of the insider sales, and believe they are too coincidental with major negative earnings revisions not to require further investigation.",
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      "kind": "paragraph",
      "text": "Over the last few months we have encountered a misperception that we would like to clarify. Many investors have suggested to us that Ms. Via had historically or was currently seeking and receiving input from Mr. Waller. This is not accurate.",
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      "kind": "paragraph",
      "text": "sales increases. Again, to our minds a more likely explanation is that the merchandise is not resonating with customers. As for laying the blame with systems we do not doubt that better systems could help and that the MPW conversions have complicated matters.",
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      "kind": "title",
      "text": "III. Material insider sales in the face of significantly lowered expectation",
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