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  "documentTitle": "Macellum Kohls Presentation April 2022",
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  "presentationDate": "2022-04-01 00:00:00",
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  "pageNumber": 58,
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  "notes": "The slide uses visual evidence (screenshots of coupons and receipts) to demonstrate the 'cognitive load' placed on the shopper.",
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      "kind": "callout",
      "text": "Brands Excluded Include: Calvin Klein, Columbia, Eddie Bauer, Tommy Hilfiger, Levi’s, Draper James",
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      "text": "Visual examples of various Kohl's coupons and promotional materials.",
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      "text": "Store-wide coupons, discounts and “Kohl’s Cash” deals are confusing and often overlap. Often the customer receives an additional discount at the register, after they’ve decided to purchase. Also, a “Kohl’s Cash” discount can be applied if a customer has a credit from a previous transaction. There are often a long list of exclusions for many of the national brands.",
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      "text": "Customers seem to struggle to understand what they are actually paying for and whether they are getting a real deal",
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      "text": "Source: Macellum’s Analysis of Kohl’s Stores Throughout Florida, New Jersey & New York, from the Weeks of March 21st, 2022, through April 10th, 2022.",
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      "text": "PROMOTIONS LIKELY FRUSTRATE AND CONFUSE SHOPPERS (CONT.)",
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