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  "documentTitle": "Macellum Kohls Presentation April 2022",
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  "notes": "Uses a WWD article snippet as a 'villain' or contradictory evidence to the CEO's stated strategy.",
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      "text": "Despite identifying Active as a potential sales driver over eight years ago, total sales have remained stagnant as the category has not made a significant enough contribution to generate overall topline growth",
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      "text": "Active is a tactical trend, not a strategy. Kohl's has stores over 70,000 sq ft. that, in our view, need to cater to all parts of customers' lives. This is particularly evident as the effects of the pandemic dissipate and customers increasingly want to dress up and return to work wear",
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