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  "notes": "Uses a timeline-like structure to link past announcements to current skepticism.",
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      "kind": "callout",
      "text": "WITH THE SAME TEAM THAT DESIGNED AND IMPLEMENTED THE FAILED \"GREATNESS AGENDA,\" WHY SHOULD INVESTORS BELIEVE THIS TIME WILL BE ANY DIFFERENT?",
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      "text": "Growing top line with the addition of new national brands and partnerships while developing a better assortment; Reignite growth in the women's business; Increasing gross margins; Increasing inventory turns; Driving traffic; Fixing loyalty programs.",
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      "text": "Similarly in March 2022, Kohl's announced its \"reinvention.\"",
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      "text": "In October 2014, Kohl's announced its \"Greatness Agenda,\" which was in place for six years and ultimately failed to even come close to meeting its targets or creating shareholder value.",
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      "text": "In October 2020, Kohl's announced a \"new\" strategic plan and tried to convince shareholders it was finally back on track.",
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      "kind": "source-note",
      "text": "Source: Company SEC Filings, Bloomberg LP Transcripts.",
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      "text": "ADDITIONAL \"GREATNESS AGENDA DETAILS\" - SAME STORY, DIFFERENT YEAR (CONT.)",
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