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  "documentTitle": "Macellum Kohls Presentation April 2022",
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  "presentationDate": "2022-04-01 00:00:00",
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  "notes": "Uses a 'before-after' framing to suggest a strategic shift in in-store marketing.",
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      "text": "Target merchandising examples",
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      "text": "Challenge: We believe Kohl's is missing opportunities to communicate and educate customers\nOpportunity: Call out trends and new items to help customer understand Kohl's' point of view",
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      "text": "Source: Macellum's Analysis of Kohl's Stores Throughout Florida, New Jersey & New York, from the Weeks of March 21st, 2022, through April 10th, 2022.",
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      "text": "KOHL'S HAS AN OPPORTUNITY TO HAVE A BROADER OFFERING IN MANY CATEGORIES",
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