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  "documentTitle": "Macellum Kohls Presentation April 2022",
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  "presentationDate": "2022-04-01 00:00:00",
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      "text": "Kohl's' shallow Easter offering is not an isolated event in one store. The assortment is very similar in the two different stores above. We have witnessed this throughout the chain.",
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      "text": "Opportunity: Create a robust and competitive offering for each season to cater to customers' lifestyle year-round",
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      "text": "Challenge: We believe that Kohl's does not have a compelling seasonal offering. The selection is so sparse that we believe shoppers don't consider Kohl's for their seasonal needs nor do shoppers feel like Kohl's is presenting the best the world has to offer",
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      "text": "Source: Macellum's Analysis of Kohl's Stores Throughout Florida, New Jersey & New York, from the Weeks of March 21st, 2022, through April 10th, 2022.",
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      "text": "KOHL'S HAS AN OPPORTUNITY TO HAVE A BROADER OFFERING IN MANY CATEGORIES",
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