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  "documentTitle": "Macellum Kohls Presentation April 2022",
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  "presentationDate": "2022-04-01 00:00:00",
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  "notes": "Uses a before-after framing to highlight the negative impact of excessive clearance on brand perception.",
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      "kind": "callout",
      "text": "What it could look like",
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      "text": "Dick's Sporting Goods store photos showing premium displays",
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      "text": "Opportunity: Develop inviting departments that offer a competitive experience in must-win categories and reduce clearance",
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      "text": "Challenge: We believe Kohl's' presentation of a key initiative is not as competitive as peers'. Further, excessive clearance drowns out the display of two essential brands. Customers could mistakenly assume this is a Nike and Under Armor clearance section and not enter the area",
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      "text": "Source: Macellum's Analysis of Kohl's Stores Throughout Florida, New Jersey & New York, from the Weeks of March 21st, 2022, through April 10th, 2022.",
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      "text": "IMPROVE THE IN-STORE EXPERIENCE (CONT.)",
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