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  "documentTitle": "Macellum Kohls Presentation April 2022",
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  "presentationDate": "2022-04-01 00:00:00",
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      "text": "Challenge: We believe store standards are not enforced. Signs for accessories should not bring customers to ladies' clearance section. This would clearly frustrate a shopper trying to navigate a 70,000 square foot store",
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      "text": "Opportunity: Create energy and excitement with in-store displays and store roadmaps",
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      "text": "Source: Macellum's Analysis of Kohl's Stores Throughout Florida, New Jersey & New York, from the Weeks of March 21st, 2022, through April 10th, 2022.",
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      "text": "Kohl's has an easy yet meaningful opportunity to enhance the customer shopping experience",
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      "text": "IMPROVE IN-STORE SIGNAGE",
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