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  "documentTitle": "Macellum Kohls Presentation April 2022",
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      "text": "Challenge: We believe Kohl's does not have a compelling value proposition around “good, better, best” pricing for many items. Here we focused on a basic product like denim. They have their private label Sonoma Jeans listed for the same price as the National Brand Gloria Vanderbilt “Amanda Jeans”",
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      "text": "Opportunity: Create a “good, better, best pricing” scheme, editing the assortment to cut down on SKU proliferation and increasing trend awareness can help Kohl's capture more of the customer's wallet",
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      "text": "Source: Macellum’s Analysis of Kohl’s Stores Throughout Florida, New Jersey & New York, from the Weeks of March 21st, 2022, through April 10th, 2022.",
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