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  "documentTitle": "Macellum Kohls Presentation April 2022",
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  "presentationDate": "2022-04-01 00:00:00",
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  "notes": "Uses visual evidence to contrast poor signage/pricing (Kohl's) with effective merchandising (Target).",
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      "text": "What it could look like",
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      "text": "Target store shelf with clear pricing",
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      "text": "Challenge: We believe there is no clear promotion strategy on essentials items like t-shirts\nOpportunity: Clear value proposition for essentials like t-shirts. Target is confident it knows what price moves a core basic item like t-shirts\nOpportunity: Ability to have clearer, more pronounced signage as well as have more signage that displays outfitting",
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      "text": "Relatively similar items on the same fixture should have consistent prices",
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      "text": "Source: Macellum's Analysis of Kohl's Stores Throughout Florida, New Jersey & New York, from the Weeks of March 21st, 2022, through April 10th, 2022.",
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      "kind": "title",
      "text": "IMPROVE PRICING CLARITY",
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