{
  "docId": "019f6b8f-32cf-7688-97ac-a3d98b243b84",
  "docSlug": "jarvis-macellum-kohls-presentation-april-2022",
  "documentTitle": "Macellum Kohls Presentation April 2022",
  "authorId": "macellum-kohls-presentation-april-2022",
  "authorName": null,
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2022-04-01 00:00:00",
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 115,
  "pageCount": 168,
  "prevPage": 114,
  "nextPage": 116,
  "slideType": "key_messages",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 16,
  "notes": "The slide uses demographic data to justify a strategic pivot toward more diverse customer segments.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-32cf-7688-97ac-a3d98b243b84/115",
  "deckHref": "/decks/019f6b8f-32cf-7688-97ac-a3d98b243b84",
  "deckJsonHref": "/decks/019f6b8f-32cf-7688-97ac-a3d98b243b84.json",
  "deckAnchorHref": "/decks/019f6b8f-32cf-7688-97ac-a3d98b243b84#slide-115",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.41,
        "x": 0.55,
        "y": 0.44
      },
      "kind": "chart",
      "text": "Figure 5. Race-ethnic make-up of under age 18 population, 2010-2020 (%)",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a477b395-3d4d-48c3-a8e8-7f7ee25132f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.03,
        "y": 0.94
      },
      "kind": "other",
      "text": "Source: 2020 U.S. Census; Brookings Institution",
      "attrs": null,
      "subkind": "source-note",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d24acfc-71f7-40f8-9faf-991d4bf0a133",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.94,
        "x": 0.028,
        "y": 0.185
      },
      "kind": "paragraph",
      "text": "Kohl's' store locations and market position as a middle-income price value retailer provides a significant opportunity to appeal to Caucasian, Latinx, African American and Asian families",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ef921f3-8f3f-49b0-bfa5-b2e783c6645a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.46,
        "x": 0.038,
        "y": 0.44
      },
      "kind": "table",
      "text": "Population Mix as of 2020 Census and Percent Growth by racial group",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4491c99-61d5-41e6-8257-fd281fc47bc1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.78,
        "x": 0.028,
        "y": 0.028
      },
      "kind": "title",
      "text": "IMPROVED FOCUS ON CUSTOMER CENTRICITY (CONT.)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d338792d-cec7-4dc5-9a0a-4d6809173b52",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "e75753bc-4ade-4179-a1ee-09b35504eed0",
      "evidence": "The slide contains a table/data of population mix.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 137,
      "from": 100,
      "beatId": "51f14180-9921-46ad-ada5-f56a99bcd42c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document presents a solution, including a new leadership slate and a standalone operating plan.",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}