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  "documentTitle": "Macellum Kohls Presentation April 2022",
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  "presentationDate": "2022-04-01 00:00:00",
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      "text": "THROUGH EXIT INTERVIEWS AND CUSTOMER SURVEYS, KOHL'S CAN LEARN A LOT MORE ABOUT HOW THE CUSTOMER IS SPENDING THEIR MONEY AND HOW THEY CAN BETTER SERVE ALL OF THE CUSTOMERS' NEEDS",
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      "text": "The primary target is moderate income, families aged 30-45, with \"mom\" as the decision-maker\nThe secondary target is the \"baby boomers\" who have shopped with Kohl's since the '90s\nKohl's can win with customers by \"overdelivering on value\" and streamlining its pricing message\nCustomers must feel like the product quality and price, coupled with a good store or online experience, is consistently better than expected\nKohl's can focus on a broader selection of items to cover every part of a customer's day and week.\nBy following the holiday calendar, Kohl's has an opportunity to participate much more meaningfully in seasonal categories for apparel and home décor\nThere is a significant opportunity to focus on ethnically diverse customers, which is a growing portion of the population - particularly at the price points Kohl's caters to\nThere is the potential for Kohl's to grow sales by entering new categories that the customer allocates a part of their wallet to like pet, garden and electronics, or a more meaningfully developed self-care department",
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      "text": "Source: Industry Experts, Board Candidates, and Top-Rated Retail Consultancy.",
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      "text": "01. 02. 03. 04.\nOUR STRATEGY",
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