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  "documentTitle": "LEK Opportunities Uncovered amd Myths Debunked",
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      "text": "Note: (1) Assumptions made on breakdown of time for Unemployed vs. Employed (question was not asked in survey) (2) Reported Internet usage time per week adjusted in a ratio of average time spent as measured by 3rd party sources to reported TV usage time per week adjusted to mean time as measured by Nielsen in Q3 2009 Source: L.E.K. Media Consumption Survey (n = 2,008), L.E.K. Analysis",
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      "text": "Internet usage as a percentage of free time entertainment still lags music and TV consumption, although much of that is multi-tasked",
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