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  "notes": "The slide highlights that while newspaper decline is driven by alternative content sources, magazine and book declines are driven by time constraints.",
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      "text": "Consumers appear to be shifting from newspapers due to other accessible and affordable news outlets. Time pressures add to consumer shift from print media across all three categories. Books are seen more as leisure items than sources of information.",
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      "text": "Note: (1) “What would you say is the primary reason that you are spending less time reading [the newspaper / magazines / books]?” (n = 312, 296, 359 respectively) Source: L.E.K. Media Consumption Survey (December 2009), L.E.K. Analysis",
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      "text": "Reasons for Spending Less Time Reading Print Media",
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      "text": "Newspapers are hardest hurt by new media; declines in magazine and book consumption are primarily attributed to having less free time",
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