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      "text": "Change in Movie (DVD Buying) Consumption",
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      "text": "Source: L.E.K. Media Consumption Survey (December 2009)",
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      "text": "Note: (1) \"How does your [current consumption] compare to that of a year ago?\" (n = 2,008); (2) \"If current economic conditions were to improve and supposing you were in the same financial situation that you were in prior to the recession, would you then buy more DVDs than you are today?\"",
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      "text": "Only ~20% of respondents cited they would buy DVDs at pre-recession rates given a better economy; the majority do not plan to return to pre-recession buy rates even with a restored economy and personal finances",
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      "text": "Myths Exploded",
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