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  "documentTitle": "LEK Opportunities Uncovered amd Myths Debunked",
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  "notes": "The slide highlights a divergence between the growth in the number of active movie goers and the decline in individual consumption frequency.",
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      "text": "% of Respondents who are Active Movie Goers",
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      "text": "Note: (1) Active theater goers are respondents who watch more than 1 movie a month in theaters (2) “How does your [current consumption] compare to that of a year ago?” (n = 2,008) Source: L.E.K. Media Consumption Survey (December 2009)",
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      "text": "Myths Exploded",
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