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      "text": "Note: (1) “What would you say is the primary reason that you are watching more cable TV?” (n = 383); (2) “What would you say is the primary reason that you are spending more time watching network broadcast TV?” (n = 384)\nSource: L.E.K. Media Consumption Survey, L.E.K. Analysis",
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      "text": "Response Options, % Cable, % Network; I found more programs on cable / network television that I want to see, 55%, 52%; I have a DVR / PVR and am able to record more TV that I want to see, 23%, 24%; I have more free time in general to spend on media activities, 12%, 13%; I am spending less time consuming other forms of media, 5%, 6%; Other (please specify), 5%, 5%",
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      "text": "In contrast to local TV programming, consumers are spending more time watching cable and network TV mainly due better programming and DVRs",
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      "text": "Reasons for Watching MORE Cable / Network Programming (1) (2)",
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